Cogent partnered with Great Plains Audio to deliver a comprehensive brand refresh, culminating in the creation of a new Brand Book that reflects a revitalized visual identity and renewed strategic direction. This rebranding initiative included a complete visual makeover—from updated logos and typography to a modernized color palette and design system—ensuring consistency across all touchpoints. Beyond aesthetics, Cogent helped guide a broader brand turnover, realigning Great Plains Audio’s messaging, positioning, and voice to better reflect its legacy, innovation, and future ambitions. The result is a cohesive, elevated brand presence that speaks to both long-standing audio professionals and a new generation of enthusiasts.